YTA Active Travel Challenge

YTA Active Travel Challenge

About this activity

Suitable for secondary school pupils (Key Stages 3 and 4).

As part of the Youth Travel Ambassadors (YTA) Challenge programme, work with your YTA team to deliver a campaign to encourage more pupils walk or cycle to school. The campaign can help to raise awareness of the health, social and environmental benefits of active travel.

If your school isn’t already part of the YTA scheme, read the YTA activity card to find out how to sign up.

Contact your borough officer or YTA coordinator on [email protected] to get started. With their support and the best practice toolkit, pupils will learn about the benefits of active travel. They will then deliver an assembly to their classmates to launch an ‘Active Travel Week’. The week’s aim is to encourage pupils to try walking or cycling to school.

The YTA Active Travel Challenge is made up of three sessions and can be delivered at any time throughout the school year.

What you’ll need

  • Up to 12 YTAs
  • Support from your borough officer or YTA coordinator
  • A member of school staff to oversee and coordinate the challenge (this could be your school’s YTA Guide)

How to evidence your activity

  • Involve your borough officer: share your ideas, agree your objectives and discuss any challenges you face
  • Record the feedback from your pupils. Note how the challenge has impacted active travel at your school and how this has helped meet your objectives
  • Sign in to STARS to add your story. Include photos of your YTA's challenge in action. Include pupils’ feedback and any promotional materials produced

Activity steps

Get started
Contact your borough officer or a YTA coordinator for access to the full challenge resource and help with delivery
Think about active travel
With your YTA team learn about the benefits of and barriers to active travel and brainstorm ideas to encourage more pupils to walk and cycle to school
Present the facts
Using the ready-made presentation, ask your YTAs to deliver an assembly about the benefits of active travel
Get active
Launch Active Travel Week and encourage pupils to walk or cycle to school as regularly as possible
Check for success
How effective was the campaign? Did the pupils enjoy it? Has there been an increase in the numbers walking and cycling to school?
Tell your story
Feedback to your borough officer and YTA coordinator and add your story to the STARS website


  • Walking
  • Cycling
  • Independent travel

This activity counts towards:

  • Travel activity

How it helps

  • Encourages interaction with other pupils
  • Promotes exercise as part of the daily routine


Useful links, templates and case studies to support this activity