Be Bright Be Seen stall

Be Bright Be Seen stall

About this activity

Suitable for all schools and nurseries.

Hold a stall selling hi-vis clothing, lights and other road safety equipment to encourage pupils, parents and staff to kit themselves out for travelling on dark mornings and evenings.  

You can decorate the stall with road safety posters to educate about the importance of being visible when walking, cycling and running in the dark.

Work with your Junior or Youth Travel Ambassadors (JTA/YTA) and school travel working group to plan and run the stall.

You can run the stall as a one-off event or regularly throughout the year. A good time to hold your first event is when the clocks go back and it gets darker earlier.

What you’ll need

  • A place to display the merchandise – ideally somewhere busy that pupils and parents/carers pass by regularly
  • Budget to cover the cost in advance
  • Volunteers to help run the stall on the day
  • A cash float or card machine to take payments

How to evidence your activity

  • Involve your borough officer: Share your ideas, agree your targets and discuss any challenges you face
  • Record the feedback from your pupils, parents/carers and volunteers
  • Add your story to the STARS website. Explain the activity, add photos of the stall and include pupils’ and volunteers feedback. Also include any promotional materials you produced

Thank you to Eglinton School in Greenwich for contributing this activity.

This activity supports the Vision Zero target to eliminate death and serious injuries on London’s streets.


Activity steps

Seek funding
Speak with your borough officer and head teacher about funding options and purchase merchandise for the stall
Set the date
Choose a date that suits the school calendar to host the stall and find volunteers who can help out on the day
Spread the word about the stall on posters, the school website and in your newsletters. Let pupils and parents/carers know what they’ll be able to buy and remind them the day before to bring in money
On the day
Price items reasonably to ensure the project is sustainable and enjoy selling your wares!
Check for success
Ask pupils and volunteers how they found the stall. How many products were sold and how many people stopped by? What key messages did they take away?
Tell your story
Feedback to your borough officer and add your story to the STARS website


  • Road safety

This activity counts towards:

  • Travel activity

How it helps

  • Opportunity for JTA/YTA involvement
  • Encourages road safety and awareness
  • Encourages parental participation