Communicating with parents/carers

Communicating with parents/carers

About this activity

Suitable for all schools and nurseries.

Parents/carers play a key role in influencing how their children travel to school and in their spare time. Therefore it is important to engage parents/carers in your nursery or school’s travel policies and campaigns throughout their child’s time with you.

Encourage prospective, new and existing parents/carers to speak to their children about the benefits of active travel to their health and wellbeing. Ask them to make decisions together around how they get to school in the most safe and sustainable way. 

For future and new pupils’ parents/carers you could:

  • Include information about travel policies and campaigns in your school’s prospectus
  • Talk to parent/carers at open evenings about your school or nursery’s travel policies and ask your Junior or Youth Travel Ambassadors (JTA/YTA) to present their experiences of active travel and its importance

For current pupils’ parents/carers you could:

How to evidence your activity

  • Record any feedback from parents/carers
  • Sign in to STARS to tell your story. Explain your activity and include feedback from parents/carers, any promotional materials you produced, links to webpages and copies of newsletters

Activity steps

Promotion planning
What do you want new or existing parents/carers to know?
Involve your JTA/YTA
Get pupils involved in planning and designing promotional materials or writing articles and blogs
Spread the word
Regularly update parents/carers with your STARS news and celebrate the success of active travel projects through your school’s newsletter and website
Tell your story
Add you story to the STARS website and feedback to your borough officer


  • Promotion

This activity counts towards:

  • Promotion

How it helps

  • Encourages parental participation
  • Promotes positive travel behaviours