Car sharing promotion

Car sharing promotion

About this activity

Suitable for primary and secondary schools.

Car sharing helps reduce congestion around the school gate by encouraging families to combine their journeys to school. Parents/carers can partner with a family who lives nearby and take it in turns to drop off and pick up their children at the beginning and end of the school day. You can also encourage staff who live close to one another to share lifts.

Promote car sharing on your school’s website, newsletter and on notice boards. Help families and staff to link up by asking them to add their details to a poster or map in your class and staff rooms, for example, so others can contact them. Parents/carers and staff are then responsible for getting in touch with those who live closest to them.

This activity works well when introduced at the beginning of a school year. October's national Liftshare Week could also be a good time to launch a car-sharing promotion campaign. It can be run alongside Park and stride, too.

Always make sure you have permission before sharing parents’/carers’ contact details. You can adapt the example car share participation form to your needs. 

Do a car park survey before and after you launch car sharing promotion to see how successful you've been.

How to evidence your activity

  • Involve your borough officer: Share your ideas, agree your objectives and discuss any challenges you face
  • Record the feedback from your pupils and their parents and carers. Keep a track of how many parents and carers are signed up to the car share/pool scheme and how many pupils travel to school this way
  • Sign in to STARS to add your story. Explain the activity, add examples of your car sharing promotions whether it’s on a website, poster or notice board and include your pupils’ feedback

Thanks to Coopers' Company and Coborn School for contributing their car park survey sheet resource.

Activity steps

1
Know your numbers
Survey pupils to find out how many share lifts to school
2
Who’s interested?
Speak with parents/carers to find out how many would be interested in car sharing
3
Gather contacts
Put up a poster or map to which parents/carers can add their contact details and general location. They can then find and contact other interested families who live nearby
4
Spread the word
Promote car sharing and its benefits in newsletters, on notice boards and at parents’ evening
5
Check for success
Survey pupils to find out how many are now sharing lifts to school and ask parents/carers for their feedback (see example survey form in Resources)
6
Share your story
Add your story to the STARS website and feedback to your borough officer

Tags

  • Smarter driving

This activity counts towards:

  • Travel activity

How it helps

  • Eases congestion at schools gates
  • Encourages parental participation
  • Reduces the impact on your local environment