Car sharing promotion

Car sharing promotion

About this activity

Suitable for primary and secondary schools.

Car sharing helps reduce congestion around the school gate by encouraging families to combine their journeys to school. Parents/carers can partner with a family who lives nearby and take it in turns to drop off and pick up their children at the beginning and end of the school day. You can also encourage staff who live close to one another to share lifts.

This activity works well when introduced at the beginning of a school year. It can be run alongside Park and stride, too.

Always make sure you have permission before sharing parents’/carers’ contact details. You can adapt the example car share participation form to your needs. 

Do a car park survey before and after you launch car sharing promotion to see how successful you've been.

Thanks to Coopers' Company and Coborn School for contributing their car park survey sheet resource.

Activity steps

Know your numbers
Survey pupils to find out how many share lifts to school
Who’s interested?
Speak with parents/carers to find out how many would be interested in car sharing
Gather contacts
Put up a poster or map to which parents/carers can add their contact details and general location. They can then find and contact other interested families who live nearby
Spread the word
Promote car sharing and its benefits in newsletters, on notice boards and at parents’ evening
Check for success
Survey pupils to find out how many are now sharing lifts to school and ask parents/carers for their feedback (see example survey form in Resources)
Share your story
Sign in to STARS to add your story and include pupils’ feedback. Explain the activity and add photos and any posters or promotional materials. Feedback to your borough officer


  • Smarter driving

This activity counts towards:

  • Travel activity

How it helps

  • Eases congestion at school gates
  • Encourages parental participation
  • Reduces the impact on your local environment


Useful links, templates and case studies to support this activity