Junior Travel Ambassador (JTA) Scheme

Junior Travel Ambassador (JTA) Scheme

About this activity

Suitable for year 5 and 6 pupils.

TfL's Junior Travel Ambassador (JTA) scheme encourages safer, active and independent travel within the school community, with a focus on year 6 pupils as they prepare for the transition to secondary school.

The scheme involves recruiting a team of JTAs; year 5 and 6 pupils who work to promote active travel and road safety to their peers through a range of activities.

TfL provides all the resources and guidance needed to set up and run your school’s own JTA team.

Running the scheme

While the majority of the work is done by JTAs, your school must fully support the scheme and allocate a school JTA guide. This can be either a teacher or learning assistant who oversees the JTA team and supports them with their projects.

You will also need to create a dedicated JTA noticeboard to share the latest active travel news and promote current activities.

For further information on the JTA scheme, email [email protected] or contact your local council school travel advisor or road safety officer.

How to evidence your activity

  • Record the feedback from your pupils and JTA team. Note how they have engaged with the activities, if they found them useful and how this has helped you meet your targets
  • Sign in to STARS to add your story. Include details of your JTA team and the activities and initiatives they have undertaken. Also add posters, letters, newsletter articles and photos of your JTA noticeboard

Activity steps

Appoint a JTA guide
Recruit an enthusiastic member of staff as your school’s JTA guide and speak with your borough officer to help get you started
Recruit a JTA team
Find a team of motivated year 6 pupils who want to be involved through an election or interview process
Order resources
Let your borough officer know how many JTAs you have and they will order a range of TfL resources for them
Set targets and plan activities
Use your hands up surveys and speak to pupils, staff and parents to identify issues and set targets. Work with the JTA team to plan activities into the school calendar
Promote and share success
Ask your JTA team to promote the planned activities and encourage them to shout about their success stories to the wider school community in assemblies, on your website and in newsletters
Tell your story
Feedback to your borough officer and add your story to the STARS website


  • Walking
  • Scooting
  • Cycling
  • Public transport
  • Smarter driving
  • Independent travel
  • Road safety

This activity counts towards:

  • Travel activity

How it helps

  • Introduces key road safety messages
  • Promotes active and independent travel
  • Supports transition to secondary school